Amusing Digital Advertising with Sharechat and Moj Ads : India

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 Sharechat and moj which are the leading social media video platforms by Mohalla tech are expanding their advertising and monetization avenues. They were also striking a counterbalance between user experience and business.



Sharechat and Moj ads have strong AI capabilities which count on first-party audience data. it ensures that the users are being served only the content they like.


Some of the properties that they offer the advertisers for meaningful and interesting content include branded AR lenses, hashtag challenges, and promoting user engagement via these tools. 


The platform is also experimenting with a unique ad model called splash entries. Speaking of which, the first thing that a user sees when they tap on the Sharechat or Moj app icon on their phone; is a vertical ad, which is up to 4 seconds long and unskippable. It seamlessly merges into the user feed and appears as the first post. This impactful entry ensures more engagement, 100% share of voice, and twice the impressions. Many advertisers, especially in the FMCG space are utilizing this property, mainly for new product launches.” 


Sharechat plans to launch the ShareChat ADs Platform which currently is in its Beta phase allows brands and agencies to set up, target, and monitor their campaigns themselves.  


ShareChat is also launching a business Partner offer which means a newly signed-up partner can make the most from the platform by getting 100% additional credits to the ad amount added to their ShareChat Ads wallet

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